A Common Thread

A Common Thread

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A Common Thread
A Common Thread
The Joy Of Wearing The Same Thing
The Buy Nothing Year

The Joy Of Wearing The Same Thing

this is not about capsule wardrobes

Jess Kirby's avatar
Jess Kirby
Feb 12, 2025
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A Common Thread
A Common Thread
The Joy Of Wearing The Same Thing
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Things I wear on repeat that can’t be linked! Lol.

First, a quick hello and welcome to the new folks who found me through my conversation with

Leslie Stephens
in her wonderful newsletter Morning Person. Given that much of our chat was around influencing, consumption and embarking on no buy years, it’s quite fitting that in today’s newsletter I’m talking about the joy of wearing the same thing.


During my career as an influencer I acquired a lot of clothing. It became so overwhelming that I was doing monthly closet clean outs. Few things felt special anymore because everything was “replaceable.” One memory that stands out is a partnership I had with a brand where the theme was “sustainability.” For the first post they asked me to pick a few styles from their website. A week later a massive box showed up at my door. It was filled with clothes, most of which I hadn’t chosen, and half of which didn’t fit me. It was the antithesis of sustainable. I was pissed, and made it known to my management at the time (unclear if they passed along the message). Things like this happened more often than I’d like to admit.

As an influencer I found myself wearing things that I didn’t necessarily love, but I knew would perform well. This clouded my perception of what I liked, and in the process I lost a sense of my personal style, and a part of myself. This might sound ludicrous, but the notion of wearing clothing that I love and feels comfortable in some ways feels like a radical act. I was confusing feeling good in my clothing with feeling good because other people liked how I looked in the clothing (and it was making me a lot of money).

A List Of Things I No Longer Do As An Ex-Influencer

A List Of Things I No Longer Do As An Ex-Influencer

Jess Kirby
·
October 17, 2024
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